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I might've - Music Video

Project type

Music Video

Date

November 2022

Location

Grand Rapids, MI

Role

Creative Director

A song about masking internal struggles and craving connection while putting up a facade.

'I might've' is a raw and emotional reflection on the struggle to hide inner pain and maintain a facade of being okay. The artist experiences a disconnect from their past self and the people around them. The song speaks to the difficulty in acknowledging broken relationships and the desire to be there for others despite feeling lost. The lyrics express a sense of isolation as if trapped in a cycle of running and hiding. Overall, it's a deeply personal and vulnerable expression of navigating through life's difficulties.

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